Reese Hopper Reese Hopper

Optimize for Trust

When a client trusts you, you can follow your vision to an interesting creative end.

When a client trusts you, they'll happily pay more to work with you, instead of your competition.

When a client trusts you, they'll buy you the time you need to do a good job, and even understand when there are delays.

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Reese Hopper Reese Hopper

Why you're afraid of Gen Alpha

“Generation Alpha” has been emerging as a term on the internet in recent months. Lots of people saw a viral video titled “The world isn’t ready for Gen Alpha.” It showed two twelve year olds saying funny words while subtly bullying each other.

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Reese Hopper Reese Hopper

Why your ideas never work

You can either say “Well, I tried,” and accept the plausible deniability. It isn’t in your court anymore after all. Other people dropped the ball, yeah? It’s not on you, right? Or you can take radical responsibility.

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Realistic Goals Never Changed A Thing

“When you set giant, unrealistic goals, the delta between the actions you’re currently taking and the actions you would need to take to reach that giant goal become glaringly obvious.”

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Reese Hopper Reese Hopper

Your body wants to scream 

It was fascinating to see the impact that even a 15-minute delay to his nap schedule had on his ability to cope. Small changes in his diet and dinner schedule were detrimental to his ability to stave off a meltdown. It got me thinking that we aren’t so different.

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Reese Hopper Reese Hopper

Big brands don’t care about your portfolio

Photographers and videographers (and all sorts of creative freelancers) spend tons of time tinkering with their portfolios, hoping that big brands will notice. What they don’t realize is that big brands are searching for something beyond just good work.

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Reese Hopper Reese Hopper

4 Lessons From a Viral Video

One of my videos is earning tens of thousands of views on Instagram. And counting. Amidst the scramble to respond to comments and messages, I’ve pulled a few lessons from this experience that I’d like to share.

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Reese Hopper Reese Hopper

Be where your people are

Wherever the folks in your industry are spending time, you need to spend time there too. I’ll add, it doesn’t matter which end of the industry. Clients and colleagues are equally as important in the freelance game.

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Reese Hopper Reese Hopper

Be a Co-Creator in Your Pain

Life is painful. It’s hard. And no doubt, writing and workouts make it harder. But that is a portion of the pain that we own. We’re co-creators in the pain. We’re still choosing this.

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Reese Hopper Reese Hopper

The New Freelancer’s Advantage: Attunement

There’s a study in which different people were tasked with interpreting an email. Those deemed in “high-power” positions were much worse at understanding the perspective of the email sender than those in “low-power” positions.

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Two Years Left to Live

In a recent conversation with my uncle, we were discussing the optimal amount of time to assume you have left on this earth.

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Reese Hopper Reese Hopper

The 1,000 Run Swing

Baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is four. In business, every once in a while, when you step up to the plate, you can score 1,000 runs.

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Reese Hopper Reese Hopper

The Ache

On August 11th, 2018, I tweeted the following: “I feel like I’m about to hit a personal / mental breakthrough. If the dissonance between where you are and where you want to be gets stronger, keep going through it!”

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Reese Hopper Reese Hopper

The Real Work of Life

My knees were buckling under the crushing weight of stress. And I decided to take the weekend off of work and hang the cost.

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Reese Hopper Reese Hopper

Want to level up? Get over yourself 

We all got into this game because the feeling of turning ideas into reality is unmatched. Like a drug, it’s euphoric. And like a drug, it’s addictive and debilitating.

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Can you say the same thing twice?

If you feel like people won’t respond to your work because you’ve already published something similar, that’s just resistance talking. They barely, barely remember what you published last week…

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Reese Hopper Reese Hopper

Musicians who don’t make music

We’re not asking for a bulletproof, absolutely original, culturally tasteful eponymous debut album that’s rock solid from track one to track twelve. We’re asking for a summer bop we can play for our friends in the car and say, “I know these guys!”

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