Optimize for Trust
When a client trusts you, you can follow your vision to an interesting creative end.
When a client trusts you, they'll happily pay more to work with you, instead of your competition.
When a client trusts you, they'll buy you the time you need to do a good job, and even understand when there are delays.
Why you're afraid of Gen Alpha
“Generation Alpha” has been emerging as a term on the internet in recent months. Lots of people saw a viral video titled “The world isn’t ready for Gen Alpha.” It showed two twelve year olds saying funny words while subtly bullying each other.
We don’t ask “can” questions anymore
Jesse Itzler’s net worth is over $200M. But early in his career, he almost gave away 10% of his future earnings in exchange for a $10,000 loan.
Why your ideas never work
You can either say “Well, I tried,” and accept the plausible deniability. It isn’t in your court anymore after all. Other people dropped the ball, yeah? It’s not on you, right? Or you can take radical responsibility.
Realistic Goals Never Changed A Thing
“When you set giant, unrealistic goals, the delta between the actions you’re currently taking and the actions you would need to take to reach that giant goal become glaringly obvious.”
Your body wants to scream
It was fascinating to see the impact that even a 15-minute delay to his nap schedule had on his ability to cope. Small changes in his diet and dinner schedule were detrimental to his ability to stave off a meltdown. It got me thinking that we aren’t so different.
Big brands don’t care about your portfolio
Photographers and videographers (and all sorts of creative freelancers) spend tons of time tinkering with their portfolios, hoping that big brands will notice. What they don’t realize is that big brands are searching for something beyond just good work.
Why You Need to Stop Using Common Expressions
Have you touched a duck before? Have the majority of people touched ducks before? Then why do we say “get your ducks in a row” so often?
4 Lessons From a Viral Video
One of my videos is earning tens of thousands of views on Instagram. And counting. Amidst the scramble to respond to comments and messages, I’ve pulled a few lessons from this experience that I’d like to share.
Be where your people are
Wherever the folks in your industry are spending time, you need to spend time there too. I’ll add, it doesn’t matter which end of the industry. Clients and colleagues are equally as important in the freelance game.
Be a Co-Creator in Your Pain
Life is painful. It’s hard. And no doubt, writing and workouts make it harder. But that is a portion of the pain that we own. We’re co-creators in the pain. We’re still choosing this.
The New Freelancer’s Advantage: Attunement
There’s a study in which different people were tasked with interpreting an email. Those deemed in “high-power” positions were much worse at understanding the perspective of the email sender than those in “low-power” positions.
Two Years Left to Live
In a recent conversation with my uncle, we were discussing the optimal amount of time to assume you have left on this earth.
The 1,000 Run Swing
Baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is four. In business, every once in a while, when you step up to the plate, you can score 1,000 runs.
The Real Work of Life
My knees were buckling under the crushing weight of stress. And I decided to take the weekend off of work and hang the cost.
Want to level up? Get over yourself
We all got into this game because the feeling of turning ideas into reality is unmatched. Like a drug, it’s euphoric. And like a drug, it’s addictive and debilitating.
Can you say the same thing twice?
If you feel like people won’t respond to your work because you’ve already published something similar, that’s just resistance talking. They barely, barely remember what you published last week…
Musicians who don’t make music
We’re not asking for a bulletproof, absolutely original, culturally tasteful eponymous debut album that’s rock solid from track one to track twelve. We’re asking for a summer bop we can play for our friends in the car and say, “I know these guys!”