Reese Hopper Reese Hopper

Look at a bookshelf

If you have it in your brain that you won’t start making your art until you have a paying audience to fund your life from here on out, then you simply might not be one of us.

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Reese Hopper Reese Hopper

The benefit of experience

You won’t believe that your work isn’t for everyone until you work with clients who don’t respect your process. 

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Reese Hopper Reese Hopper

Who has the power in a negotiation?

Taylor Swift’s desirability to her fans is a 10 out of 10. Meanwhile, her desire to win their business might be a 1.2 out of 10. It’s not that she doesn’t want their business, but she certainly doesn’t need it.

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Reese Hopper Reese Hopper

“Spinning”

If this isn’t proof that no creative work can please everyone, I don’t know what is. 

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Reese Hopper Reese Hopper

The prod-facade

Working all day is not productive. It has the feeling of productivity, but it is not actually so.

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Reese Hopper Reese Hopper

Design inspiration

Real designers, I assume, must have endless ideas and images and layouts floating around in their heads all the time that they just pull down from the ether. I don’t have that.

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Reese Hopper Reese Hopper

Black Friday Strategy

Traditionally I’ve avoided running Black Friday sales, and even sending emails around Black Friday. Not this year.

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Reese Hopper Reese Hopper

Choose recharge, not escape

Once upon a season of immense stress (I was producing The Chainsmokers live set at Summit One Vanderbilt), I told myself something along these lines.

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Reese Hopper Reese Hopper

Super-charged

This is a super-charged version of the content in my free course BOOKED, so I’ll be taking your questions live.

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Reese Hopper Reese Hopper

You have every key you need

The accessibility of writing shows us the resistance was always inside us. It was our fear, our ego that kept us from writing. 

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