Working in advertising, the question is always posed: how do we get more women involved? How do we represent more women?

As I’ve been researching for my second book, I’ve come across some slightly disappointing findings.

Some of these you hay have heard of… a few, you definitely haven’t.

This quiet mantra has soothed hundreds of jealousies in my own mind.

Having attended a number of weddings over the past few years, I’ve noticed something peculiar and sad. 

You gotta check out this new promo video for the Creative Challenge.

I’ve sold services for $100, $1,000, $10,000, and $100,000. Here’s what it takes to sell each one. 

If you’re giving someone a discount, you have to let them know you’re giving them a discount. Otherwise it’s worthless.

Even when people are making “business decisions” that are “best for the company,” they’re still doing so with their own personal interests in mind. 

The easy way to write a hook is to pull some confusing line from the middle of your script, and hope your audience will be curious enough to find out what it means.

Maybe you don’t know much. But you do know a lot about your specific scenario.

In this interview, we dive deep into how I got started as a producer, my process for finding new clients, why I create content, behind the scenes of my book, and much more.

My friend once told me I ruin all her pictures because my bright orange water bottle is always there. I'm a hydration freak. But for every sip I take, millions more take sips of contaminated water that spreads disease. 

Is this true? If something is really urgent, won’t someone just call?

The way I communicate is perfectly clear! If you don’t understand me, that’s on you! 

If you have it in your brain that you won’t start making your art until you have a paying audience to fund your life from here on out, then you simply might not be one of us.

I say I do this for other people but I’m really doing it for myself.

You won’t believe that your work isn’t for everyone until you work with clients who don’t respect your process. 

It’s not ideal to go straight from a high-stimulation activity into a creative session. 

Tomorrow, this discount will be a little worse. Let me explain.