Reese Hopper Reese Hopper

Don’t drain the reservoir

“I don’t believe in draining the reservoir, do you see? I believe in getting up from the typewriter, away from it, while I still have things to say.”

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Reese Hopper Reese Hopper

You don’t have a brand (…yet)

Creative people like us are very good at thinking about “brand.” But this can get in the way and block us creatively when we think about it too much for ourselves. 

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Reese Hopper Reese Hopper

What’s harder?

We say we want to direct films, write novels, and perform on stage, but we don’t put in the work to get there.

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Reese Hopper Reese Hopper

Self-Confidence Jar

“The Self-Confidence Jar (SCJ) concept is simple,” Hickman says. “Every time you make a promise to yourself and keep it, you are adding a ball to the SCJ. Every time you make a promise to yourself and break it, you are taking out a ball from the SCJ.” 

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Reese Hopper Reese Hopper

Delayed timeline clause

Instead of your project being a neat and tidy two-week turnaround, it extends into a third, fourth, and fifth week.

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Reese Hopper Reese Hopper

Motivation needs love

I have a lot of motivational tricks to keep me writing. But at the heart of those tricks is love. They wouldn’t work if I didn’t love it.

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Reese Hopper Reese Hopper

Will you weather the storm?

I’m not turning down millions of dollars by any stretch, but taking time off work to write my book has been its own challenge.

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Reese Hopper Reese Hopper

More love for the pomodoro timer

Commonly, folks will work for 25 minutes on, and five minutes off. When I started using this method, I worked for 48 minutes on, 12 minutes off.

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Reese Hopper Reese Hopper

How to blow up on social in 2026

Are there any creatives who are actually still growing on social in this year of our Lord 2025? The answer is yes, and his name is Seth Stern.

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Reese Hopper Reese Hopper

Less, but better

Why would I make one video in the same time it takes me to make six or eight? 

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Reese Hopper Reese Hopper

Tough questions

Tough questions aren’t fun to slog through while you’re in the dreaming phase—but they’ll save you hundreds of wasted hours and wasted dollars.

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Reese Hopper Reese Hopper

What if I overpay?

A shrewd business person might wonder why I don’t ask for their rates first, so I can get the best deal. “What if you overpay?” they wonder

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Reese Hopper Reese Hopper

Respect the resistance

“[The professional] respects the resistance. He knows if he caves in today, no matter how plausible the pretext, he’ll be twice as likely to cave in tomorrow.”

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