“Spinning”
If this isn’t proof that no creative work can please everyone, I don’t know what is.
You have every key you need
The accessibility of writing shows us the resistance was always inside us. It was our fear, our ego that kept us from writing.
Negative space in copywriting
In a 30-second commercial, you have time for a script of about 80 words. But you shouldn’t use them all.
Question-based hooks
“How much should you charge your client for a video that looks like this?”
Tears in the soil
“If I can dissuade you from doing it, you wouldn’t have been successful anyway.”
An argument against the prime demographic
“In the first place, the nameless, faceless audience will scare you to death, and in the second place, unlike the theater, it doesn’t exist.”
I’m the one who has to make it good
This is something I’ve been thinking about as I prepare to write the first draft of my second book in a few weeks. I know it sounds obvious.
This is my 1,000th blog post
Here are four things I’ve learned about creativity since I started my blog in January 2018.
One sentence can save a book
I bought a book about the publishing industry. One line, about 90 pages in, might just change everything for the next phase of my career.
Good writing is good truth telling
“Reading is supposed to be an educational tool, and most people use it like sleeping pills.”
If you think your work is bad…
Your mind will only allow you to create bad work for so long. Either it will force you to quit, or it will force you to make the work better.
I published my first book one year ago. Here’s how it enriched my life…
Publishing this book has been a gratifying experience. Seeing people post pictures of it highlighted, bent up, or stained with coffee has brought me so much joy.
Technicians vs Artists
“Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.”
It’s not my job to complain
Occasionally, I’d hit a “hot streak” and write four or five blogs I was really excited about on back-to-back days. I also discovered dry periods—days when I had no good ideas, no inspiration, and not much desire to write.
What does it take to write a book?
“Don’t try to write a book; try to become somebody who enjoys writing everyday.”
The 5 outcomes of an email blast
When I send an email blast, one of five things will happen. Four out of five of them are good.
Notes on effective writing
The first challenge of writing is this: can you trim the weeds around the flowers?