Reese Hopper Reese Hopper

$50,000 Pitch Deck Build

Do you ever wonder how photographers and videographers with half your talent are booking jobs twice as big as yours? Hint: It’s because they know how to pitch. 

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Reese Hopper Reese Hopper

Effort ≠ value

“We expend effort. We create value. It’s easy to get confused about which one we’re going to ultimately be compensated for.”

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Reese Hopper Reese Hopper

Five minutes of motivation

If it seems like someone has everything figured out, go look under their bed. If it looks like someone has their life all together, look at their inbox

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Reese Hopper Reese Hopper

Expanding the definition of “leads”

 Leads can be anyone who can “hook you up with an opportunity that might lead to a paycheck” according to Jane Friedman in her book The Business of Being a Writer.

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Reese Hopper Reese Hopper

“AI Hallucination” freaks me out. This is why.

The old saying goes, “Don’t believe everything you read.” This saying evolved to become “don’t believe everything you see on TikTok.” Now, we need to change it again: “don’t believe everything you see on AI.”

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Reese Hopper Reese Hopper

The perfect career doesn’t exist

Sometimes I catch myself daydreaming about the perfect career. I imagine a time in my life when I’m only doing exactly what I want to be doing; a time when projects filter in for just the right rates at precisely the ideal times.

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Reese Hopper Reese Hopper

You don’t own a community

“You don't ‘own’ or control a community, and you don't necessarily build one. You participate or engage with one.”

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Reese Hopper Reese Hopper

Key actions that drive results

Behind every “how do I” question is a deeper question. Anytime someone asks “how do I…” and then follows it with something practical, like “find more clients?” or “grow my audience?” or “generate more profit?” there is one deeper question behind all of that. 

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Reese Hopper Reese Hopper

Switching from buyer to seller

If you sell creative services, the first thing you have to do is turn your prospect into a buyer. Generally speaking, this is the easy part.

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