$50,000 Pitch Deck Build
Do you ever wonder how photographers and videographers with half your talent are booking jobs twice as big as yours? Hint: It’s because they know how to pitch.
Effort ≠ value
“We expend effort. We create value. It’s easy to get confused about which one we’re going to ultimately be compensated for.”
The reason money conversations are so weird
Just now, I took a walk around the block to clear my head. On my walk, I witnessed two men in an argument about the ethics of their businesses.
Five minutes of motivation
If it seems like someone has everything figured out, go look under their bed. If it looks like someone has their life all together, look at their inbox
The downside of consistency
There’s one downside about the idea of consistency that isn’t talked about enough.
Expanding the definition of “leads”
Leads can be anyone who can “hook you up with an opportunity that might lead to a paycheck” according to Jane Friedman in her book The Business of Being a Writer.
You don’t need heroic willpower
“The people with the best self-control are typically the ones who need to use it the least.”
Thoughts on how to sell strategy and consulting
Selling consulting is hard. Selling strategy and knowledge and soft skills is not as easy as selling products or services.
The frame of avoiding tragedy
“One of the privileges given to those who've avoided dying young is the blessed right to grow old.”
“AI Hallucination” freaks me out. This is why.
The old saying goes, “Don’t believe everything you read.” This saying evolved to become “don’t believe everything you see on TikTok.” Now, we need to change it again: “don’t believe everything you see on AI.”
Broaden the definition of greatness
Is work-life balance the antithesis of greatness? Doesn’t it take a singular focus on one discipline to become world-class?
The real work behind the work
Writing really isn’t about word-count or typing speed though, is it?
The barking dog eventually gets tired
This is what I learned growing up just a chainlink fence away from a vicious Rottweiler named Rufus.
The perfect career doesn’t exist
Sometimes I catch myself daydreaming about the perfect career. I imagine a time in my life when I’m only doing exactly what I want to be doing; a time when projects filter in for just the right rates at precisely the ideal times.
You don’t own a community
“You don't ‘own’ or control a community, and you don't necessarily build one. You participate or engage with one.”
Key actions that drive results
Behind every “how do I” question is a deeper question. Anytime someone asks “how do I…” and then follows it with something practical, like “find more clients?” or “grow my audience?” or “generate more profit?” there is one deeper question behind all of that.
Lasting work is not about being the best
Writing a good book isn’t just about writing the best possible sentence at every given moment.
When you should work for free
There are a few scenarios in which doing free work makes sense. Here they are.
Anchoring isn’t just about price
Anchoring isn’t just about price. It’s also about quality, speed, and status. Here’s how to do all four.
Switching from buyer to seller
If you sell creative services, the first thing you have to do is turn your prospect into a buyer. Generally speaking, this is the easy part.