It All Comes Back Around
I used to work at a coffee shop. 3 different ones, to be exact. If you dig through previous blogs, you might find tales of washing dishes for minimum wage to keep my freelance business afloat.
But I’m not writing about that today. I’m writing about the mediocre cup of french press coffee I just made myself.
I enjoy the process of making coffee. I like how it’s a tactile thing I can do with my hands, engaging my senses in my increasingly digital existence. But as I sit on the patio, sipping the slightly watered down, not perfectly extracted cup of coffee I made myself, I can’t help but wish I walked across the street to my usual coffee shop.
I have a friend who owns a brand. She also produces her own content shoots. She describes the rapid pace they shoot at, the immense amount of products they capture in one day, and the large amount of stress she’s under.
I wonder sometimes why she doesn’t hire a producer. I wonder why she doesn’t reach out to me. But now I’m sitting here drinking a mediocre cup of coffee, and I think I understand.
We like to do things ourselves. We want ownership over our lives. We want to make things happen on our own. I can respect that. So, if you want to, do everything yourself. Me and my mediocre cup of coffee? Who are we to judge.
But I will say this: There will come a day when you need a great cup of coffee. A professional mechanic. A producer who makes things run smoothly. Let’s not be afraid to to pay for the best version of things. Because if my friend pays me to produce her shoot, I’ll spend that money on one hundred cups of coffee, and then the barista will buy a dress from my friend’s company with the tips I dropped in the jar.
It all comes back around.
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