Reese Hopper Reese Hopper

Reframing is free

Reframing is free. It changes nothing—but it could change everything for you. 

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Get real about your daydreams

Beyond the sheer amount of time it wastes, daydreaming gives a sense of satisfaction before anything is accomplished. It sets our expectations for success way too high, especially early on. 

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Your mind is an impatient customer

Your mind is waiting near the host’s booth, craning its neck over a phone, checking its watch every two minutes, tapping its foot while it glances daggers at you. 

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Own your breadcrumbs

I had never (successfully) written a book before, but I was confident I could get it done because I had seen the breadcrumbs. 

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How to find your competitive advantage

The things I’ve failed at in the past are better indicators of a future path than new things. If I’ve failed at them before, that means I’ve already gotten far enough to fail. 

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We call it paying attention for a reason

The idea of “decision fatigue” is common in popular science right now. The theory goes that we only have so much mental energy to give to decision-making, and when that decision-making energy is depleted, we are more susceptible to “make choices that seem impulsive or irrational.”

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Map out your ideal week

Instead of feeling like a failure for not accomplishing some vague whisper of a goal, mapping out your ideal week shows you that you never had time for it in the first place. 

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Progress comes through subtraction 

When I was in high school and college, my father tried relentlessly to get one lesson into my head: you can’t do everything. I resisted this lesson with everything in me.

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Not a DNA of genius

Everyone is busy. Even great composers and Nobel Prize winning authors. The difference between you and people who create great work is not a clearer schedule or more resources or a DNA of genius. 

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Focus comes through subtraction 

Working on a plane is funny. The easiest thing to do it to keep working. It’s almost more work to reach below your seat to grab your bag and put your laptop away.

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Free two-week vacation

We never feel like we have enough time. We watch the months and years go by, seeing our dreams get smaller and smaller in the rearview, never finding a moment to make them happen. 

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We pull the rug of success from under our feet

It’s exciting to find someone who speaks your language. It’s enticing to jump on board with a new style of thought. It’s tempting to synthesize methods from a number of great teachers, because we feel like we’re getting the best of all worlds. As someone who’s done it a lot, I know. 

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Creative pancakes

We misunderstand how the creative process works. We hear stories of great artists creating in a flash during a lightning storm of inspiration, and think we just need to wait for the right moment to come to us. 

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The spiral of repeated mistakes

“The first mistake is never the one that ruins you. It is the spiral of repeated mistakes that follows. Missing once is an accident. Missing twice is the start of a new habit.”

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Doing the same thing every day

The easiest path to success is to just do the same tiny thing every single day. If you’re willing to do that, you don’t have to make the same amount of sacrifices that the others require. 

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The cost of a messy desk

Take a look at your desk right now. Is it messy? Personally, I’ve got two empty water bottles, one empty mug, one hard drive, one pair of sunglasses, and some dust on my desk. How does a messy workspace make you feel? How does it impact your work? 

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What’s the easiest version of your goal?

There’s something called the “action line.” If something is too hard, and motivation is too low, we don’t take action. But, if motivation is high enough, and the action is easy enough, we take action. 

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