How To Write Audience-Focused Marketing Copy

Anytime you write copy, pay very close attention to who is going to read it. 

If you’re writing copy for a non-profit, don’t just write about the impact the non-profit has on people. Write about how being involved with such an impact can make a donor feel. 

If you’re wiring copy for a consultant, don’t just write about their certifications and accolades. Write about how those certifications will help make a difference in a client’s business and life. 

If you’re writing copy for a brand pitch, don’t just write about how the creative will look and feel. Write about how that look and feel will help the brand achieve their goals. 

It might sound strange, but there’s a difference between copy that pumps up your client, and copy that actually moves the needle. When you write copy that actually moves the needle, be sure too explain the process to your client so they can get on board with it. 

Good luck out there.