What if it took less time?

You want to post consistent social content. But the last time you made a video, it took more than an hour. Posting content every day of the week would take up a whole workday. 

Obviously that’s not worth it. 

You want to start a podcast, or do more networking, or write more, or whatever. But those things take a lot of time, too. 

Not worth it. 

Running a smart business means making smart choices with your time. You’re constantly considering whether a new endeavor, a new marketing approach, or a new line of business will be worth it. Because you only have so much time, and only so many resources. 

But what if it took less time? 

I published a video recently about the secret benefit of hiring a freelancer. The face value: you get the work you paid for. But the secret value is that you get to see a professional at work. You get an insight into their process, and what it might look like if you optimized that system. 

I realized this the first time I hired a videographer to help me with video content. For years, I was trapped in the first sentence of this article: I want to post more, but it takes way too long. The first time I hired a videographer, he shot and edited 24 videos in 9 hours. This opened my eyes to the possibility that it could be done way faster. He used techniques and software and a determination that I picked up on only after hiring him. Now I crush a week’s worth of content in three hours. 

Another example: for a long time I wanted custom artwork for my blogs. This is back when I was publishing an article every day (for 465 days in a row). But I’m not a designer. So every time I tried to create something custom, it took another 30 or 45 minutes, and it didn’t look very good. Then I discovered PixelCut. This app helped me create cool photo cutouts and add graphic elements in just a few minutes. 

It just took less time. 

If you’re starting something, you’re going to be really slow at it. As time goes on, you’ll get faster at it, and discover tools to help you be faster at it. 

You don’t need to somehow buy out a whole workday or become financially independent to be creating what you really want to create. 

You can just get faster.