Reese Hopper Reese Hopper

You don’t own a community

“You don't ‘own’ or control a community, and you don't necessarily build one. You participate or engage with one.”

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Reese Hopper Reese Hopper

Key actions that drive results

Behind every “how do I” question is a deeper question. Anytime someone asks “how do I…” and then follows it with something practical, like “find more clients?” or “grow my audience?” or “generate more profit?” there is one deeper question behind all of that. 

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Reese Hopper Reese Hopper

Stop whining. Start selling your art.

It’s whiny to complain about having to sell our art. It comes from an entitled place, where we think we must be such geniuses that other people would be lucky to sell our work for us.

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Reese Hopper Reese Hopper

Two Confidences

It takes a lot of confidence to forge into unknown creative territory, telling yourself you’ll figure it out along the way. But there’s another kind of confidence.

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Reese Hopper Reese Hopper

Duck, Duck, Goose

“If you're the duck, you have to sit cross-legged in a circle alongside dozens of other ducks, waiting patiently to be chosen. Sometimes you get picked. Most of the time you don’t.“

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Reese Hopper Reese Hopper

What are you measuring?

Social media platforms make analytics easy. You can see the views, comments likes, shares, saves, profile visits, and follows that each piece of content earned. But just because these numbers are focal doesn’t meant mean they’re the numbers we should be focusing on. 

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Reese Hopper Reese Hopper

What to do with good luck

“I can only make sense of my unaccountable good fortune by assuming that it means I am under special obligation to make good use of it.”

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Reese Hopper Reese Hopper

Technicians vs Artists

“Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.”

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Reese Hopper Reese Hopper

Emotional mastery for creative consistency

Seth Godin has published a short blog every single day for more than 10,000 days in a row. Beeple has created a new digital artwork from start to finish every single day for 6551 days. You might be reading these facts and thinking to yourself, “I could never do that. I’m not that kind of person.”

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Reese Hopper Reese Hopper

Start dreaming in decades

In December of 2014, a friend and I drove to Hollywood to see an obscure poet-turned-rapper. Ten years later, an important realization came around.

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Reese Hopper Reese Hopper

Reframing is free

Reframing is free. It changes nothing—but it could change everything for you. 

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Reese Hopper Reese Hopper

Get real about your daydreams

Beyond the sheer amount of time it wastes, daydreaming gives a sense of satisfaction before anything is accomplished. It sets our expectations for success way too high, especially early on. 

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Reese Hopper Reese Hopper

Your inspirations had limitations too

For some reason, we tend to believe that our creative inspirations had perfect conditions while they were creating. We think they achieved exactly what they hoped for—that they brought their imagination to life just as it existed in their minds. This is not true. 

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