Reese Hopper Reese Hopper

Don’t buy the boat (rent it)

This is what we do with the Creative Consistency Challenge. We essentially “rent” an identity for a short period of time to see how it affects our lives.

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Reese Hopper Reese Hopper

One sentence can save a book

I bought a book about the publishing industry. One line, about 90 pages in, might just change everything for the next phase of my career. 

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Reese Hopper Reese Hopper

I’ve launched my YouTube

I’ve been rethinking my personal content strategy recently. As part of this process, I’ve launched my YouTube channel with four in-depth videos breaking down freelance concepts.

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Reese Hopper Reese Hopper

Learn by copying

“The ideas for the novels come from wanting to understand something.”

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Reese Hopper Reese Hopper

Falling in love with your art

When I went to college, I didn’t want to go to college. I wanted to stay in my hometown and play music with my rock band.

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Reese Hopper Reese Hopper

My new content strategy

Quantity time is quality time. The more time someone spends with you, the more value they’ll get.

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Reese Hopper Reese Hopper

I will teach you to defeat perfectionism in 15 days

I help artists get out of their own way so they can create every day. Daily lessons, daily creative prompts, a supportive community, and a proven system for consistent creativity that works with your real, busy life.

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Reese Hopper Reese Hopper

Are you the hero of your own story?

Doesn’t a clear sense of self sound nice? While we’re at it, why not strong goals, more new adventures, and good friends to go along with that? Let’s talk about how to achieve this. 

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Reese Hopper Reese Hopper

The “third party effect”

You have to be aware of this. You have a different goal than the agency, and they have a different goal than the brand. The trickle-down of these goals can taint your workflow. 

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Reese Hopper Reese Hopper

How to deal with meanies

“When you talk crap about a rival, you’re reinforcing a sense of identity. You’re reinforcing who we are and who they are.” 

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Reese Hopper Reese Hopper

Extended periods of meaningful work

The nature of being on call is that while there isn’t necessarily work to be done all day long, there are constant interruptions when I try to do other work for extended periods of time.

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