Why Sales Templates Work

I think the reason that templates work so well is because they give you confidence and clarity even when you feel unconfident and confused. 

A great sales email or pitch deck template is nice to have around, not just because it helps you produce consistent work. Templates are good to use because they don’t allow you to get in your own way. 

Some days you’d feel on top of the world. Other days you question whether you have what it takes. A template doesn’t know how you feel. It just says “fill me out and let me fly!”

Use a template. Not for the template. Use it for you.