Another Shout-Out To Donald Miller’s SB7 Copywriting Framework

Donald Miller developed a copywriting framework called the “StoryBrand 7-Part Framework.” It focuses on the key components of storytelling to help you engage customers with the elements of a great story. It’s all detailed in his book Building A StoryBrand, and you can read about it for free here. 

I’ve written about this framework dozens of times, and I’ve used the framework for clients hundreds of times. Its nothing new to me, but I wanted to give another shout-out to this framework because it recently helped me navigate a medium I was inexperienced with. 

Yesterday, I published the longest post to date on this blog, a whopping 1,551 words (this is big for a short-form daily blogger, ok). It was my first official interview piece I had written, and I spent most of last week writing it. I’m very proud of it, so please go read it here. But after I conducted the interview, I froze. What was the best way to tell the story? To integrate the interview? To push the goal of the article forward? 

I remembered the StoryBrand 7-Part Framework, and all my stress melted away. Introducing the scene and the characters helped ground the interview in reality. Then, introducing the problems next was the best way to keep readers engaged, even though it’s not strictly chronological. I positioned my Creative Sprint process as the guide in the story, and then explained the failures that were avoided and the success that was achieved. 

Filling in each part of the SB7 Framework was pretty simple, and it helped me feel confident that I was writing something compelling, even though I was working with an unknown format. 

If you haven’t tried it yet, check out the SB7 framework. After you go read my article, of course. 

P.S. Please go read my article. Thanks!