Novelty Vs Consistency
I saw the movie Hearts Beat Loud in theaters when it came out. It starred Nick Offerman. You might recognize that name as the guy who played the lovably gruff Ron Swanson on Parks And Recreation.
Hearts Beat Loud was not as lovable. It sucked.
I got a ticket because I had recently finished watching Parks and Recreation, and the trailer made the movie look quirky and unique. It made it look novel.
Despite a weak plot without much believable conflict or character development, Hearts Beat Loud tried to cram too much into too little time.
Hearts Beat Loud aimed for novelty, and ended up with mediocrity. Parks and Recreation aimed for consistency, and achieved greatness. No one writing Parks And Rec thought they were creating anything monumental. No one was under the delusion that it was the next best thing since The Godfather. They just wanted to create a fun sitcom TV show that stuck around for a while. The result was a 7-season fan favorite that tugged on all our heart strings when it ended.
Novelty is almost impossible to predict because it’s a moving target. What’s new this year will be old next year. And you can’t just aim your artistic rifle to outer space and hope you hit novelty–you’ll find obscurity.
Consistency is its own art form, and is the only predictable way to have an impact is to be consistent. And who knows. Maybe you’ll create some novelty on accident.
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