On Pitching: Is Hesitation A Sign?

If it’s taking you a long time get a quote over to a potential client, it might be a good indication that you shouldn’t be pitching for the project at all. 

If you’re dragging your feet, trying to make sense of how the project will make sense, that might mean that you’re resistant to the project somewhere deep down. Maybe you know the client won’t be a good one, or maybe you feel like the work isn’t something you’re excited about.  

If you’re confused about how to communicate your pitch, that might mean that you don’t have the necessary expertise or experience to work on this kind of project. You could communicate about the projects that are in your wheelhouse all day. But if you don’t know how to outline what you’ll do, maybe you need to do a little more research or learning about it.

I’m not trying to discourage you from pitching. It’s better to pitch and fail than to never pitch at all. I’m just trying to be more real with myself in this way when there’s money on the table. You don’t have to take it, and the best freelancers I know, know how to say “no” to some things so they can say “yes” to the things they really want to do.