The Importance Of Explaining Your Vision

If you want to be successful as a content producer, you have to get really good at explaining your creative vision. The world is ripe with creative contractors. People specialize in just about anything, and it’s getting easier to find them each year. But if you can’t explain your creative vision to them you’ll have a much harder time seeing your vision come to life.

There are two choices here. One choice is to test out a number of creators until one of them nails it. The problem with this is that it takes much longer, it’s more expensive, and you might burn a few connections along the way. The other option is to explain your vision thoroughly to a competent creative, and they will execute your vision in a quality way.

Some people see creativity as a rain cloud. The conditions must be just right, the conductor in the perfect place for lightning to strike. If it doesn’t? Oh well. Try again. Others see creativity as a practice: a slow, methodical shaping of the clay to create something strong, meaningful, and unique every time. 

Here’s my take: there are infinite possibilities for how any given creative project could turn out. Millions of factors influence each piece of creative content. You have no control over the work that’s inspiring the designer, the song stuck in the producer’s head, the bright sun on a shoot day. If you treat your creative vision as a precious treasure to be found, you’re only lying to yourself and exasperating your crew. If you treat your creative vision like a lump of clay, factoring in all of its possibilities and imperfections, and then translate your creative vision to your team in the most compelling way, you’ll get something amazing virtually every time. 

Good luck out there.