Lunch Meetings Are Marketing
Business-to-business marketing can be tough. Since most B2B companies sell services that cost a fair amount, the time it takes to close a sale is much longer.
I’ve had calls with a number of B2B companies who are wondering what they can do in the short-term to close more sales and get more clients. They ask me about ideas like starting a podcast, redesigning their website, running Facebook ads, or publishing a blog. When these conversations come up, I have one idea I bring up in return.
Take people out to lunch.
Seriously. If you’re running a B2B company, and you’re looking to get more clients, you have to take people out to lunch. If you think about the time and money it takes to set up a new landing page, develop a new funnel, and run paid ads, you’d be better off finding 10 people who could hire you and spending $60 each on a lunch meeting. The alternative is spending three full days designing and building a new funnel, and spending $1,000 on paid ads before qualified leads come in.
We make marketing more complicated than it needs to be. Just go out there and make a good impression on people who could hire you.
Good luck out there.
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