4 Tips to Improve Your Copywriting By The End of This Blog

Stop Saying “In My Experience”

If you’re writing about your experience, we already know it’s your experience. No need to say it. This usually comes from a lack confidence writers feel. They’re afraid to be wrong, even about subjective things. It’s okay to have opinions, and it’s refreshing when people do. If you can rid yourself of phrases like “in my experience,” and “often times,” and “what I’ve seen is,” you’ll immediately be conveying more compelling ideas.

Ditch The Common Metaphor

Common metaphors are a dime a dozen. What does a dime a dozen really mean to you, though? Probably not much, because you’ve never spent a dime on a dozen of anything. It’s just a phrase you’ve heard a thousand times. Stay away from phrases like this, because they only vaguely translate meaning at this point. It’s better to simply use the meaning of the phrase instead. And if you want extra credit, come up with a new metaphor that people haven’t heard. 

Use Short Sentences

Leave the fluff for your poetry. People will read it there. But in advertising, emails, and announcements, no one wants it. The progression of the writer goes like this: the beginner writes short sentences. Then he learns new words, becomes an amateur, and writes long-winded sentences. Then he refines his skills, become a professional, and writes short sentences again. Short sentences are easier to read, and pack a punch. They’re excellent at drawing out the opinions from you, since there’s no room for caveats. 

Stagger Your Pace 

Paragraphs with a consistent pace feel boring over time. You can combat this by staggering the pace of your writing. Start with a main idea. Then explain the how your idea is smart, cool, and totally something people should try. Then boom. Hit them with a short sentence. If you’ve already mastered the other tips, try this out. It’ll help you craft more dynamic pieces. 

Thanks for reading!