Why You Should Create Niche Content

Today, while reading, a book made me laugh harder than any other book has before. Was it comedy book? A memoir from a funny actress? A book on jokes? No. It was a book on grammar. 

So why did I laugh so hard? Because I’m a writer. It was written for people like me, in my language, about a topic I find interesting. 

Beyond simple pleasure, niche content for hyper-specific audiences is becoming an increasingly viable strategy. 30 years ago, there wasn’t really a business model for creating niche content, unless you were willing to do it for free. Now, because of the decreasing cost of production and distribution (smartphones and the internet), it’s a decent business model for a solo creator to make niche content. 

Think about it: If your creation is only interesting to one in a million people, that’s still 7,500 people worldwide. If you sell something for $20 to all these people, that’s $150,000 in revenue. 

Mass market products and services help most people a little bit. If you can find a way to help just a few people a whole lot, it’ll be an easy sell. If you’re really solving a problem for this small, underserved group of people, you’ll be making positive change happen. That’s the best reason to create anything. 

Good luck out there!