Saturated Market

I have a friend who makes 360 videos for music festivals. He’s been in the 360 video space a little longer than most, so he has a bit of an edge. 

He called me the other day, expressing his concern that the market was becoming too saturated, and that he might lose out on potential opportunities. He was worried that other people would jump on board and ride the waves he had been trying to create. 

I gave him three pieces of advice.

First, to stop focusing on things he can’t control, but to reallocate that energy towards the things he can control. He can control how much practice he puts in, and how much he pitches, even if he can’t control the 360 space.

Second, I told him to understand that the more popular 360 video becomes, the more brands will be willing to spend on it, the more gigs he can grab, and the more money he can make. It seems there’s a saturation bell curve that takes place, and 360 video is still climbing to its peak. 

Third, I told him that he only needs 10-12 more gigs per year to make a big impact on his life and career. So it doesn’t matter if someone surpasses him or makes more money. What matters is that he pitches, does the work, and impacts his own career. 

Don’t fear your market becoming too saturated. That’s a passive approach. Pursue becoming remarkable in your market. The more saturated it becomes, the more resources will be poured into it. The more your remarkableness stands out, the more of those resources you can earn.