Do What Doesn't Make Sense

Those who do what doesn’t make sense end up achieving more than the rest.

If you want to build an audience online, create consistent content for the 100 followers you have now. Not many people will care at the beginning, but it’s what it takes.

If you want to get a promotion at work, go the extra mile. Work a little longer, do the tasks that no one else is doing. You won’t be getting paid for it, but it’s what it takes.

If you want to build a business that lets you travel full-time, invest nights, weekends and extra money into your idea. You won’t get a return immediately, but it’s what it takes. 

People who do what doesn’t make sense gain the leverage to earn a promotion, connect with an audience, and automate their income. 

Doing what doesn’t make sense is the only way forward in the digital age.