When $2000 is Cheaper Than $500

It seems difficult to convince a company to spend more on our freelance services. Simple logic says if you charge less, you’ll have an easier time booking jobs. 

This may be true to a point, but it’s certainly not a rule.

Consider this scenario: The marketing team at Company 1 has a $5,000 budget for the year, and the marketing team at Company 2 has a $50,000 budget for the year. A $2000 project is only 4% of Company 2’s annual budget. But a $500 pitch is 10% of Company 1’s annual budget. So ironically, you may have an easier time landing the $2000 project with company 2 than the $500 project with company 1.

This idea obviously isn’t revolutionary, but it’s a good reminder that money is a story, and it’s all relative. To us, the difference between $500 and $2000 could be big (that’s rent money, baby!) But for the companies we’re pitching, $2000 might be a better deal than $500.

The trick here of course is to connect with clients who have bigger budgets. The exciting part here is that when you get paid $2000 for a project you could do for $500, it’ll end up being way better. You’ll have the time, energy, and resources to make it amazing. 

Good luck out there!